Employee Engagement Strategy – Management Endorsement

Employee Engagement Strategy

Organisations are struggling with their engagement survey response rates. Improve yours with employee engagement strategy in ten easy steps.

Engagement Survey Response Rates

After answering the question ‘what is staff engagement survey?’ and discussing the hows and whys of engagement survey response rates we can begin to tackle the issue of improving results.

great{with}talent offers an implementation pack with their groundbreaking engagement surveys. As companies often use staff questionnaires year in and year out, the best way to improve engagement survey response rates is by refining the survey process.

From the beginning you need clearly defined objectives. An improved survey experience will engage users and keep them responding in future. great{with}talent advises ten steps to achieving this goal.

Read Step One – Communications Plan.

Read Step Two – Resource Allocation.

Read Step Three – Brand the Survey Initiative.

Read Step Four – Roles and Responsibilities.

Step Five – Management Endorsement

One of the most important steps to improve engagement survey response rates is the visible support of the management team. This group of stakeholders need to actively endorse and participate in the project.

Management needs to show a commitment to follow-up actions. The promise of organisational change will show employees that the staff questionnaire isn’t a one-off initiative.

The promotion of the employee survey by management will show that your company listen to the views of its staff members. It will also show a commitment to change.

This will build trust in your workforce and increase willing participation in the project. They will take the scheme seriously and answer questions openly, honestly and thoughtfully.

Therefore the value of your results will increase as will the engagement survey response rates. Furthermore this will continue over the long term. One way management can endorse staff surveys is through their communication initiatives with employees.

Move onto Step Six – Using Right Language or see the Steps One Through Ten.

Contact great{with}talent and find out more about their TalentEngage employee engagement surveys.


(Main image from Bath Spa University)

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