Employer Engagement Strategy – Brand Survey Initiative

Employer Engagement Strategy

Employers are finding it difficult to get the engagement survey response rates they want. Improve yours with our employer engagement strategy in ten easy steps.

Engagement Survey Response Rates

After answering the question ‘what is staff engagement survey?’ and discussing the hows and whys of engagement survey response rates we can begin to tackle the issue of improving results.

great{with}talent offers an implementation pack with their groundbreaking engagement surveys. As companies often use staff questionnaires year in and year out, the best way to improve engagement survey response rates is by refining the survey process.

From the beginning you need clearly defined objectives. An improved survey experience will engage users and keep them responding in future. great{with}talent advises ten steps to achieving this goal.

Read Step One – Communications Plan.

Read Step Two – Resource Allocation.

Step Three – Brand the Survey Initiative

Assigning a theme to your staff engagement survey is an effective way of elevating its visibility. You can do this by creating a project logo and tagline.

By using the same logo and/or tagline on each correspondence about the employee questionnaire, it  shows your organisation’s commitment to the project. Rather than a one-off event which can be overlooked it becomes a formal requirement.

It also shows the company is taking the engagement survey seriously. Therefore your organisation has shown that they will take the results seriously.

This in turn engages respondents in the workforce and encourages them to participate openly and honestly. Therefore it will produce healthier engagement survey response rates.

Moreover, you only have to create a logo and/or tagline once. You can then use this on future projects to prolong employees’ commitment to your staff questionnaires.

Move onto Step Four – Roles and Responsibilities or see the Steps One Through Ten.

Contact great{with}talent and find out more about their TalentEngage employee engagement surveys.


(Main image from Mark One Communications)

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