Employer Engagement Strategy – Using Right Language

Employer Engagement Survey

Organisations are struggling to get good survey response rates. Improve yours with our employee engagement strategy in ten easy steps.

Engagement Survey Response Rates

After answering the question ‘what is staff engagement survey?’ and discussing the hows and whys of engagement survey response rates we can begin to tackle the issue of improving results.

great{with}talent offers an implementation pack with their groundbreaking engagement surveys. As companies often use staff questionnaires year in and year out, the best way to improve engagement survey response rates is by refining the survey process.

From the beginning you need clearly defined objectives. An improved survey experience will engage users and keep them responding in future. great{with}talent advises ten steps to achieving this goal.

Read Step One – Communications Plan.

Read Step Two – Resource Allocation.

Read Step Three – Brand the Survey Initiative.

Read Step Four – Roles and Responsibilities.

Read Step Five – Management Endorsement.

Step Six – Using Right Language

When considering the right language to use in staff communications, think of the specific terminology that reflects the culture and values of your organisation. Where appropriate the engagement survey can then be modified to reflect this language.

The benefit of these amendments is that employees can identify more with the staff questionnaire. It will make the survey relevant to them and your company.

Personalising the language will make your workforce more comfortable and convey that the survey relates to the company, rather than being an external project.

Another way to achieve this goal is to provide some free text response questions. You can then ask questions that are more specific to your company.

Furthermore, you can gain more qualitative results and build trust with your staff. This is gained because you’re asking for your employee’s opinions which suggest you value their perspective.

Move onto Step Seven – Data Collection or see the Steps One Through Ten.

Contact great{with}talent and find out more about their TalentEngage employee engagement surveys.


(Main image from Sequel)

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